Let's build tools your business can own.

I'm Michael, CTO at rebase. I think we're heading toward a world where more businesses can own the tools behind their most important work. That's what I'm excited about. The people who know the business should help shape those tools, and we can help turn what they know into software they can use and keep improving.

Get the right people in the room.

The people using a tool, the person asking for it, and the person responsible for the result often see different parts of the problem. We bring them together for in-person discovery and work through what they're trying to get done.

Our consulting background helps us ask the questions, connect the different needs, and bring our own judgment to the plan. Together, we figure out what to build first, what can wait, and what will give you something solid to build on.

Build something useful first.

Better tools should help people get more done. I like using AI to turn an idea into working software that people can try. Then we can learn from what happens and decide what's worth improving.

The first version should solve a useful problem on its own. We cut the extras for now and put the basics in place so you can keep building without starting over.

Make it straightforward to run.

Deployment, access, monitoring, backups, and recovery should follow repeatable patterns. We put that groundwork in place so the team can focus on the work the software is there to support.

You choose who looks after it. rebase can manage it, your team can take it on, or you can hire someone else. You own what we've built for you and decide where it goes next.

The bet I'm making

I expect these tools to keep improving. If they do, more businesses will be able to build around their own needs and change their software as they learn.

Renting a platform has been one way to reduce risk. For some core processes, I think being tied to software you can't meaningfully change could become the bigger risk. The aim is more control over the parts your business depends on, with a practical way to keep them running.

Playbooks

Three stages of one job: understand the workflow, change it, support it. Start with the one you're in.

Writing

Got an idea you've been kicking around?

Tell me what you'd like to build, what's getting in the way, or what you're curious about. We can start there and figure out whether it makes sense to get everyone together.

An early idea is plenty to start with. I usually reply within two working days.